I. GLOBALIZATION AND ITS IMPACT
II. THE IMMEDIATE EFFECTIVENESS OF TRIPS AS A MINIMUM STANDARD AGREEMENT
III. TRADEMARKS
III.1. protectable subject matter
III.2. Term of Protection
III.3. Rights Conferred - Well-Known Marks
III.4. Requirement of Use
III.5. Other Requirements
III.6. Certification and Collective Marks
IV. GEOGRAPHICAL INDICATIONS
iv.1. protectable Subject Matter
IV.2. Rights Conferred
IV.3. Additional Protection for Geographical Indications for Wines and Spirits
V. TRADE SECRETS
V.1. Use by Third Parties in Good Faith
V.2. Patentable Information as Trade Secrets
VI. A LATIN AMERICAN PERSPECTIVE
I. GLOBALIZATION AND ITS IMPACT
Until the late seventies and the beginning of the eighties the developing countries in general and
the Latin American countries, in particular, were still trying to establish rules which would control
and balance the unfavourable economic relations with the developed nations and their multinational
companies. In doing that, most Latin American countries simply opposed any strong intellectual
property system as the protection of intellectual property was seen as a means of creating undue
monopolies, mainly to the benefit of foreigners.
That picture changed with the continuous liberalization of the global economy, the economic failure
of the non-democratic socialist governments, the huge success of the so called Asian Tigers'
countries, the creation of regional markets such as the European Union and the NAFTA and, finally,
the positive Results of the GATT's Uruguay Round of Multilateral Trade Negotiations. The generally
accepted perception that the maximization of economic efficiencies requires larger enterprises,
larger companies in larger markets, has successfully pushed the countries towards the gradual
elimination of the commercial constraints imposed by the different national laws. In this scenario,
little option was left to the dependent economies of the Latin American countries but to endeavor to
assimilate and apply the prevailing concepts of this new international trend.
Ironically, it now seems that even the developed countries were not entirely prepared to the distress
caused by their unconditional support to the multinational companies' goals. In this regard, the
similarity found between the recent opinions publicly expressed in several different countries is
appalling:
¾ The North American political scientist Edward Nicolae Luttwak criticized the problem caused by the
lack of control over the economic activity, saying that the search for economic efficiency as the
final goal of a given society imposes to its people a state of darwinistic competition which is
socially intolerable. Noting the dissatisfaction of a large number of the American population, he
said that the Americans are dictating to themselves and to the world a disturbing capitalistic pace
which concentrates wealth more rapidly than it can generate it.
¾ In his recent books the German writer Mayners Enzensberger suggests that the globalization of the
economy has been one of the main reasons for the growing poverty in many countries, leading to
cultural massification and to apparently imotivated violence such as the Oklahoma bombing.
¾ In its editorial, the Business week magazine (May 8, 1995) informed that trial balloons are going
up on a proposed European-American deal, the TAFTA - The Transatlantic Free Trade Agreement,
supported even by "free trade revisionists such as Sir James Goldsmith, who argues that
globalization hurts European and American living standards. Their solution: limit trade with
low-wage countries and build a kind of transatlantic economic fortress".
¾ Sir Leon Brittan, Commissioner of Commerce of the European union, asked on October 23, 1995 that
the World Trade Organization (WTO) prepare regulations establishing labor standards as a priority
for the future international trade negotiations. Although he recognized that his suggestion might
deepen the north-south division, he stated: "I do not believe that WTO should remain silent on this
question if it wishes to effectively work in the others. We should remain open to the demagogy of
protectionism as, for instance, the consequences the exploitation of the work of minors has in the
increase of the European unemployment".3
¾ The Brazilian minister of Labor's remark, during the Annual meeting of the International Labor
Organization (June 1995), that the salaries of the workers are not increasing in the same proportion
as the increase in productivity, is said in a Brazilian newspaper article to confirm the previous
alerts issued by the International labor Organization, according to which the Latin American
countries and other developing countries are facing serious problems in creating the so called good
jobs to their population. 4
¾ During labor day in the United States, the Secretary of Labor, Mr. Robert Reich, confirmed that
these problems are not restricted to the developing countries: "The profits are growing but the
salaries are not. Millions of white collars supervisors and managers of average level are joining
the blue collar workers, creating a common category: "worn out collar workers in golden times".
According to the American Census Bureau, although the poverty rate improved a little in 1994, from
15.1% of the population (39,3 million people) in 1993 to 14.5% in 1994, it is still well above the
12.8% of 1989 (32.4 million people then). For most families, 1994's income stagnated despite the
4% increase of the National Gross Product, after having fallen 6.3% in the previous 4 years. In the
same period the share of the richest 20% of the population in the country's wealth increased 2,3%
from 46.8% to 49.1% and the share of the poorest 20% decreased from 3.8% to 3.6%. According to the
Department of Commerce, in 1995 the country will have a commercial deficit record of approximately
169.2 billions.5
¾ In 1992, before the NAFTA, The United States had a surplus of approximately US$ 5.4 billions in
its commerce with Mexico. However, by the end of this year, The United States may reach a deficit
of US$ 17 billions in its commerce with Mexico. Notwithstanding this fact, the Mexican economy is
in a recession, unemployment is increasing and the Mexican Finance Minister, Guillermo Ortiz,
informed that the economy of the country will diminish five per cent in 1995.6
¾ Chile's economy increased 7.1% only in the first semester of 1995. however, the Chilean Ministry
of Planning reported that between 1992 and 1994 the distribution of wealth in the country worsened.
The share of the richest 10% of the population in the country's wealth increased from 36.8% to 40.8%
while the share of the poorest 10% decreased from 1.9% to 1.7%.7
¾ Argentina had the highest unemployment rate in the history of the country, 18.6% in May of this
year (1995), despite having registered the lowest inflation rate in fifty years, 2.7% in the twelve
months preceding August 1995.8
¾ Foreseeing that unemployment will dramatically continue to increase due to the increasing speed in
productivity, the French Secretary of the Movement Generation Ecology, Guy Aznar, defended in his
book entitled "To work less so that all may work", the conversion of the quantitative gains in
productivity into qualitative time for the workers suggesting, among other things, the reduction of
a day's work to less than seven hours, weekends of three days, reduction of the social contributions
to the government.9
Therefore, if it is true that the Latin American countries must assimilate and apply the liberal
concepts and rules which are integrating the world commerce, it is no less true that some of these
concepts and rules have already proven to create more social instability than one could have foreseen
or, as Edward Luttwak put it: "to concentrate wealth more rapidly, than it can generate it".
Of course, it would be foolish to combat poverty by means which hinder the very creation of
wealthiness. this is not what is being suggested. What is being suggested, though, is that each
Latin American country, or group of countries, must now carefully weigh the pros and cons of what is
sold as an economic remedy under the easy threat of being left out of the existing integrated markets.
This is especially relevant in relation to the Latin American foreign policy towards the international
developments in the intellectual property field. The halt in the revision of the Paris Convention
and the minimum standards imposed by the TRIPS agreement show that the previous general opposition to
the international intellectual property system did not work. In the future, a more discerning and
laborious analysis in the identification of common interests between developing and developed
countries will be required in the intellectual property field. The common social demands of this new
era might just help in the process.
II. The IMMEDIATE EFFECTIVENESS of TRIPS as a minimum standard agreement
In view of the transitional arrangements contained in article 65 of the Agreement on the Trade
Related Aspects of Intellectual Property Rights - TRIPS, the Latin American countries are not obliged
to apply the provisions of TRIPS before January 1st, l996 (first paragraph of article 65) being
still entitled to delay the date of its application within the limits established therein. This
faculty allows the members of the Agreement to freely exercise their sovereignty as provided for in
article 1 of TRIPS: "Members shall give effect to the provisions of this Agreement. Members may, but
shall not be obliged to, implement in their domestic law more extensive protection than is required
by this Agreement, provided that such protection does not contravene the provisions of this Agreement.
Members shall be free to determine the appropriate method of implementing the provisions of this
Agreement, within their own Legal systems and practice".
At the domestic sphere, one should not "lend" a new and more extensive reach to the provision
contained in the first paragraph of article 65 of TRIPS: "...no Member shall be obliged to apply the
provisions of this Agreement before the expiring of a general period of one year following the date
of entry into force of the Agreement Establishing the WTO" (January 1st., l995). Incorporated to the
domestic law, this provision brings to the national legal systems the obligation of not requiring the
application of the Agreement by another Member country before the deadline it provides for.
Expressly directed to the strict application between the Member States, it is a legal provision of
the International Law which, internally, neither obliges nor exempts any member from applying the
Agreement, consonant to the freedom of implementation provided for in article 1 of TRIPS.10
Therefore, in order to avail itself of the transitional periods provided for in Article 65 of
TRIPS, a member must do it expressly indicating the period(s) which it is availing itself of, in the
law which incorporates the agreement to its national legal system. The periods provided for in
Article 65 of the agreement are not automatically applicable at the domestic sphere of the members
exactly to allow the exercise of their sovereignty in implementing the agreement. This implementation
might immediately follow the congressional approval and the promulgation of the agreement, or
additionally require a second manifestation by Congress turning the agreement into law, depending
on the different constitutional systems in force.
However, it should be noted that the Agreement actually establishes a minimum level of protection
for intellectual property (Article 1, Paragraph 1), requiring right from its entry into force at the
international sphere that any modification in the domestic legislation of its Members shall not
result in diminished compliance with the provisions of the Agreement (Paragraph 5 of Article 65).
Indeed, these provisions must be complied with immediately:
1 - By those Members whose legislation already stipulates an equivalent or higher level of
compliance with the provisions of the Agreement and, thus, since 1 January 1995, may no longer
modify their domestic legislation in a manner that would result in diminished compliance with the
provisions of the Agreement;
2 - By those Members whose legislation stipulates less compliance with the provisions of the
Agreement and, therefore, not only may not modify their domestic legislation as of 1 January 1995
in a manner that would result in diminished compliance with the provisions of the Agreement, but
also shall have to modify their domestic legislation within the transitional period(s) of which
they may make use in order to chieve an equal or greater level of compliance with the provisions
of the Agreement.
Besides, it is not the set of provisions that must be analyzed. The nature of each provision shall
be analyzed in order to pinpoint the juridical consequences thereof. For example: Article 85 of the
Brazilian Industrial Property Code stipulates that the registration of a mark shall remain in force
for a period of ten years. Article 18 of TRIPS establishes that the registration of a mark will
have a duration of no less than seven years. Consequently, even though Brazil could have used the
transitional periods, the obligation to avoid adopting a norm that would result in diminished
compliance with the provisions of Article 18 of TRIPS is already in force and fully effective.
Presently, Brazil cannot adopt a period of less than seven years for the validity of the
registration of a mark, without violating the Agreement. Thus, the substantive provisions of the
Agreement already bind the Members, having provided for sanctions against those who fail to comply
therewith11 .
What we thus note is not the deferred effectiveness of the minimum level established by the
provisions of the Agreement, but rather the immediate effectiveness thereof, generating obligations
at the international level since 1 January 1995, which vary according to the protection level in the
Member nations, as well as to the use or not of the transitional periods available.
Once the TRIPs' provisions become effective in the domestic sphere, they will revoke the
incompatible provisions of the previous internal law, in compliance with the principle lex posterior
derogat priori. Depending, again, on the constitutional system of each country, the TRIPS'
provisions will then either stand on equal footing with the domestic law or have a higher
hierarchical authority, in which case they may not be revoked by the eventual incompatible
provision(s) of a later domestic law.
III. TRADEMARKS12
III.1 Protectable Subject Matter
The TRIPS Agreement provides that the members may require, as a condition of registration, that
signs be visually perceptible. The NAFTA and the protocol for Harmonization on Intellectual
Property in the Mercosul have an identical provision.
It seems, though, that this disclaimer on what may constitute a mark does not properly consider the
new means of communication that technology is continuously introducing in modern life. A higher
minimum standard should certainly have been provided for in TRIPS or at least the possibility of
restricting what may constitute a mark should have been avoided.
Decision 344 of The Andean Pact was much more fortunate in broadly stating that all perceptible
signs that may be graphically represented are registrable. The Central American Convention on
industrial property similarly provides that signs, words and all graphical or material means capable
of distinguishing products or services are registrable.
III.2 Term of Protection
While the TRIPS Agreement provided for a minimum term of trademark protection of no less than seven
years, the NAFTA, the Central American Convention and its Protocol, the Andean Pact Decision 344 and
the Mercosul Protocol all provided for a 10 year term.
As the NAFTA actually provided for a term of "at least 10 years", it could be said that as a minimum
term the NAFTA provision would have been revoked by the TRIPS' provision in compliance with the
principle lex posterior derogat priori.
III.3 Rights Conferred - well-known Marks
In TRIPS, the rights conferred by a trademark registration are limited by the traditional test of
likelihood of confusion (paragraph 1 of article 16). Nevertheless, it expressly extended to services
the protection of Article 6bis of the Paris Convention on well-known marks (paragraph 2 of article 16)
13 and to goods or services which are not similar to those in respect of which a well-known trademark
is registered, provided in this case that there is a likelihood of damage to the interests of the
owner of the registered trademark resulting from the possibility of undue association between the
goods or services of different origins (paragraph 3 of Article 16). However, paragraph 3 of Article
16 of TRIPS does not clarify whether the registration of the well-known mark must exist in the member
State where the protection is sought. As it refers to the application of Article 6bis of the Paris
Convention, a registration in any Member State should be enough.
The text of both the Protocol to the Central American Convention (art. 26, e and 26,l) and the
Mercosul Protocol (art. 11) granted to a local not well-known trademark registration protection
against undue associations with trademarks covering not similar goods or services of a different
origin and the taking of undue advantage of the mark's reputation.
Regarding well-known marks, the Protocol to the Central American Convention extended the protection
to not similar goods or services in case of a risk of association or the taking of unfair advantage
of the notoriety. The notoriety is defined as the knowledge of the mark in the relevant section of
the public or in entrepreneurs' circles or in international trade.
The Mercosul Protocol extended the protection of Article 6bis of the Paris Convention to services,
keeping the notion of similar goods/services. But, in paragraph 4 of Article 9, the Mercosul
Protocol innovated, shifting, considerably, the enforcement test from the degree of knowledge of the
mark to emphasize the unfairness of the unauthorized use and/or application for registration of a
mark which was or should have been known to the unauthorized user/applicant as belonging to somebody
else. Article 9, paragraph 4, of the mercosul protocol states:
"9.4. - The member States shall particularly forbid registration of a sign which imitates or
reproduces, totally or partially, a mark which the Applicant evidently could not misknow as belonging
to an owner established or domiciled in any of the member States and capable of causing confusion or
association."
As the above provision expressly refers to the Mercosul Member States, once it is incorporated in the
national law of the respective Mercosul Member States, it may raise the question as to whether it
would also apply in regard to a mark which the applicant could not misknow as belonging to an owner
established or domiciled in another TRIPS' Member State.14
Decision 344 of The Andean Pact also innovated, extending the protection of Article 6bis of the Paris
Convention to not similar goods or services without the burden of having to show confusion or
association, in cases of reproduction, imitation or translation of a well-known mark (Article 83, d).
it imposed the test of likelihood of confusion only in cases of mere resemblance with the well-known
mark. The local registration of a trademark which is not well-known is protected against the use of
similar signs covering different articles or services if there is at least a possibility of causing
economic or commercial harm to the trademark owner or dilution of the trademark (Art. 104, d).
It seems, though, that no provision has been capable of dealing entirely with one of the most typical
cases of trademark piracy. I am referring to the lawful copying of foreign trademarks which are
starting to have commercial success but are not well-known yet. When they become well-known and are
filed abroad a prior national application/registration is often found.
Article 9.4 of The Mercosul Protocol would partially deal with that situation in the Mercosul
countries, if it is extended to the others TRIPS' Members and if the mark covers identical or similar
goods or services.
It is past time that an international agreement adopted an equivalent provision, deleting the
confusion/association requirement so that the copying of trademarks would be discouraged even in
relation to not similar goods or services. Without the confusion/association requirement, paragraph
4 of Article 9 of The Mercosul Protocol would read:
"9.4. - The member States shall particularly forbid registration of a sign which imitates or
reproduces, totally or partially, a mark which the Applicant evidently could not misknow as belonging
to an owner established or domiciled in any of the member States."
The possibility of legally copying foreign trademarks which are not well-known is probably one of the
most striking examples of how trademark rights are still seen as such an exception to the principle
of free copying that even acts which are widely perceived as unfair are permitted in order to drive
away the ghost of undue foreign monopolies.
III.4 Requirement of Use
The TRIPS Agreement provided for the cancellation of a registration after an uninterrupted period of
at least three years of non-use, therefore increasing NAFTA's two years of non-use minimum requirement.
The mercosul Protocol and The Central American Protocol both provided for the cancellation of a
registration only after an uninterrupted period of five years of non-use in any Member State.
In case of infringements, the question of allowing a long period of non-use, especially a five year
period, is whether in fact it would not benefit the infringers, lowering the standard of trademark
protection. This would be particularly true where the court proceedings take a very long time to
come to an end. Infringers which would have had their infringing trademark registration canceled
within a period of just two years of non-use, as provided for in NAFTA, could then benefit from a
longer period and try to extract a more favourable settlement from the legitimate trademark owner.
III.5 Other Requirements
Article 20 of TRIPS prohibited the unjustifiable encumberement of trademark use by special
requirements, such as use with another trademark, use in a special form or use in a manner
detrimental to its capability to distinguish the goods or services.
The present Brazilian special requirements in regard to pharmaceutical marks, for instance, fall
within the three examples cited: pharmaceutical trademarks may only be used together with a house
mark; depending on the Brazilian sub-class covered the pharmaceutical trademark form will be
restricted (only the house marks may consist of a figurative element); and according to a recent
decree the size of the trademark on the packaging of the product may not exceed one third of size of
the generic name of the product appearing on the packaging, limiting the trademark's capability to
distinguish the goods.
The broad language used in this article can, therefore, be expected to effectively reach the
encumberements created by the devious national bureaucracies.
III.6 Certification and collective Marks15
The Nafta agreement and the Central American and Mercosul Protocols provide for the protection of
both certification and collective marks. However, the trademark definition contained in article 15
of the TRIPS Agreement did not expressly embrace the possibility of registering certification and
collective marks. In TRIPS, the registration of collective marks is provided for in article 7bis of
the Paris Convention (which integrates the TRIPS Agreement in accordance with the first paragraph of
its Article 2). Articles 123 of The Andean Pact Decision 344 and 35 of The Central American
Convention on the Protection of Industrial property also only provided for the registration of
collective marks. Nevertheless, the TRIPS Agreement, The Central American Convention and Decision
344 should not be construed as excluding the protection of certification marks. The broad definition
given to collective marks in these agreements can actually embrace the certification marks.
The use of certification and collective marks are particularly helpful in the maximization of
economic efficiencies , transmitting to the consumers common information from a whole group of
undertakers, in regard to their respective products/services or in regard to whatever other
information a group of undertakers may wish to pass to the consumers as, for instance, a common
financial support to humanitary or ecological causes.
Besides, certification and collective marks may be used to protect indications of source and
appellations of origin. TRIPS, NAFTA and Decision 344 allow the registration of true indications of
source and appellations of origin as a mark by only prohibiting the registration of the misleading
geographical indications. What TRIPS, NAFTA and The Andean Pact Decision do not clarify at all is
whether an indication of source or an appellation of origin, if registrable as a mark in a Member
State, can be protected as an individual mark.
The International Association for the Protection of Industrial Property - AIPPI is of the opinion
that "as a general rule, because of its nature, an indication of source or an appellation of origin
cannot be registered or protected as an individual mark for the goods or services to which the
indication or appellation applies". AIPPI considered, however, that "indications of source and
appellations of origin can be protected in the form of collective or certification marks even though
they designate the geographical origin of the goods or services".15
In line with The AIPPI's resolution is The Central American Convention, which, in its Article 10,
item n, permitted the registration of indications of source and appellations of origin as a
collective trademark, provided it was adopted by an undertaker of the territory indicated to
distinguish a product or service particular to that territory. The Protocol to the Central American
Convention contains no similar provision but it provides for the registration of appellations of
origin as such. Besides, it may benefit from the definition used in article 7bis of the Paris
Convention for collective marks. However, the Protocol required that certification marks may only be
assigned with the business to which the trademark belongs, what may constitute a violation to article
21 of the TRIPS Agreement which states that "the owner of a registered trademark shall have the right
to assign his trademark with or without the transfer of the business to which the trademark belongs."
On the other hand, The Protocol for Harmonization on intellectual Property in the Mercosul on
Trademarks, indications of Source and Appellations of Origin expressly prohibited in its article 20
the registration of indications of source and appellations of origin as marks despite providing in
its article 3 for the registration of certification and collective marks. If the Protocol enters in
force in the Mercosul countries it may, therefore, result in diminished compliance with the TRIPS
provisions where it concerns the registration of marks containing or consisting of indications of
source and appellations of origin.
IV. GEOGRAPHICAL INDICATIONS16
IV.1 Protectable Subject Matter
The TRIPS Agreement requires that the Members shall comply with the Paris Convention, which in the
second paragraph of its first article stated that the protection of industrial property embraces
within its object indications of source and appellations of origin.
According to Bodenhausen, "Appellations of origin are now considered to be a species of the genus
"indications of source", characterized by their relationship with quality or characteristics derived
from the source".17 indications of source, the genus, would include all expressions or signs used to
indicate the origin of the products or services.18
More recently, WIPO used the term "Geographical indications" to cover both indications of source and
appellations of origin.19 The International Association to the Protection of Industrial Property -
AIPPI also included in the definition of geographical indication, besides indications of source and
appellations of origin, the "neutral geographical indication - that the public does not perceive as
indicating the origin of the goods or services" - and the "generic geographical indication - which
has become merely descriptive for goods or services (for example "Bermuda" for a certain kind of
shorts).20
On the other hand, Article 22 of the TRIPS Agreement gave to geographical indication the very same
specific definition generally known for appellation of origin, adding to the already existing
terminological confusion in this area. The NAFTA, for instance, only uses the term geographical
indication without defining it or making any reference to the species "indication of source" and
"appellation of origin".
The text of the Mercosul Protocol defined indications of source as a geographical name of a country
or city, region or locality of its territory which is known as a center of extraction, production or
manufacture of a certain product or service. This is also the present text of the Brazilian law of
1971. Although it seems to qualify and, therefore, restrict the application of article 10 (seizure
of products) of the Paris Convention21 , in practice, there has never been a court decision in Brazil
clarifying whether article 10 of the Paris Convention would only apply where the false indication of
source is known as a center of extraction, production or manufacture of the products or services.
IV.2 Rights Conferred
The second paragraph of Article 22 of the TRIPS Agreement requires that the Members provide the legal
means to prevent the misleading use of geographical indications and any use which constitutes an act
of unfair competition under Article 10bis of the Paris Convention.
However, Article 10 of the Paris Convention already provided for the seizure of goods directly or
indirectly bearing a false indication of source22 and Article 10bis provided protection against the
use of indications liable to mislead the public as to the characteristics of the goods.
It seems, therefore, that TRIPS is trying to encourage the Members to provide legal means beyond
those resulting from article 10 of the Paris Convention for the repression of false indications of
source, at the same time that it makes certain that the legal means used to repress unfair
competition under article 10bis of the Paris Convention shall be available to repress the use of
misleading appellations of origin.
In this regard TRIPS follows the suggestion contained in the study prepared by WIPO on "THE ROLE OF
INDUSTRIAL PROPERTY IN THE PROTECTION OF CONSUMERS":
"Furthermore, an enterprise which wrongfully uses a geographical indication might not only mislead
consumers but also gain an unfair advantage over its competitors, including those from the
geographical area covered by the indication, who, over a period of time, may lose the whole or part
of their custom and the goodwill and reputation symbolized by such indication. Therefore, the
protection of appellations of origin and indications of source can be considered a particular aspect
of the protection against unfair competition. however, more detailed provisions that can be provided
for under unfair competition laws are generally needed to ensure effective protection of geographical
indications. This is particularly true in the case of appellations of origin, for which special
rules to reinforce their protection are desirable."23
IV.3 Additional Protection for Geographical Indications for Wines and Spirits
A much stronger protection was indeed provided for under Article 23 of the TRIPS Agreement which
prevents the use of a geographical indication for wines and spirits even when the true origin of
the goods from different sources is indicated or the geographical indication is translated or
accompanied by expressions such as 'kind", "type", "style", "imitation" or the like.
Article 24, however, reluctantly protected the prior "acquired rights" (paragraphs 4 to 8), not
without first stating that "Members agree to enter into negotiations aimed at increasing the
protection of individual geographical indications under Article 23" (paragraph 1).
It should be noted that Article 23 reveals a ratio legis which is very similar to the one used in
the provision previously suggested in item III.4 (Rights Conferred - Well-Known Marks) to deal with
the "lawful" copying of foreign trademarks. Article 23, in fact, not only eliminated the
confusion/association requirement but also eliminated the burden of having to show that the
applicant could not misknow that geographical indication. It would not make any sense to go so far
in the protection of not well-known trademarks. However, it is just not understandable why we are
still so far away from such a ratio legis in the repression of the intentional copying of foreign
trademarks.
V. TRADE SECRETS24
V.1 Use by Third Parties in Good Faith
Paragraph 2 of Article 32 of the TRIPS Agreement protects information lawfully within the control of
natural and legal persons "from being disclosed to, acquired by, or used by others without their
consent in a manner contrary to honest commercial practices". in a footnote in the Agreement, it is
explained that "a manner contrary to honest commercial practices" shall mean at least practices such
as breach of contract, breach of confidence and inducement to breach, and includes the acquisition
of undisclosed information by third parties who knew, or were grossly negligent in failing to know,
that such practices were involved in the acquisition.
The footnote contained in the TRIPS Agreement is important because otherwise the third party who
acquired the trade secret in good faith could, in principle, be prohibited from using the acquired
information as from the moment he became aware that unfair practices were involved in the acquisition.
The NAFTA Agreement and the Andean Pact Decision 344 used the same language contained in the TRIPS
Agreement but they do not clarify the reach of the words "a manner contrary to honest commercial
practices" which, therefore, may apply to the third parties in good faith, after this third party
becomes aware that unfair practices were involved in the acquisition of the trade secret.
The question of whether the third party who received the trade secret in good faith should be stopped
from using it was also examined by the International Association for the Protection of Industrial
Property - AIPPI, which believed that "if the trade secret has not been disclosed to the public
through the use of the third party, who acquired it in good faith, the proprietor can require that
the third party not disclose it to the public. Whether, and under what conditions, the third party
can continue using it, should depend on all circumstances of fact, such as e.g. his having invested
substantially in the use of the trade secret" (Resolution on Question 115, June 30, 1995).
The Brazilian Group of AIPPI, however, defended the criteria adopted by the TRIPS Agreement:
"In fact, the exclusive property right granted to patents, trademarks and copyrights, is an exception
to the general principle of freedom to copy ideas, determined by the public interest in their
dissemination. When the State grants a temporary property right to an invention, it does so in
exchange for its dissemination and if the invention fulfills the requirements of novelty and
susceptibility of industrial use. In case the invention is not described in detail, the patent is
null.
Therefore to grant a trade secret sequel right protection contradicts the existent public interest in
the dissemination of ideas, the exclusivity of which was expressly restricted by the Law in scope and
in form and time."
"Mentioned understanding and the Group's conclusion, therefore, go toward and are limited to the
Resolution taken in Copenhagen by the AIPPI, which expresses the understanding that the use or
disclosure of a trade secret, without its owner's consent, which was received from a person to whom
it was entrusted or who obtained it improperly, constitutes an act of unfair competition if the user
knew or should have been aware of this fact".25
The debate over the extension of trade secret protection will certainly continue to receive
increasing attention from the international organizations as the economic value of trade secrets,
which some repute to be higher than that of patents, will demand the strongest possible protection
in the new integrated markets.
V.2 Patentable Information as Trade Secrets
Another issue which has received international attention in the protection of trade secrets is
whether patentable information should be protected under the trade secret laws and regulations.
It has been argued that as the public interest in the disclosure of new inventions which are industrially
applicable constitutes the basis of the patent system, such incentive to disclose patentable
information should not be overshadowed by the protection of trade secrets.
This reasoning, however, is not correct because trade secret laws do not or do not directly protect
the information kept in secret. The protection of trade secrets is in fact a mere consequence of the
repression of unfair trade practices, resulting therefrom that patentable trade secret protection has
some disadvantages vis a vis patent protection:
1. The reverse engineering of products which incorporate or have used the secret information in its
manufacture is allowed and those who manage to independently discover that information are free to
use it;
2. If the trade secret is revealed, even by mistake, it falls in public domain and all may use it;
3. If the trade secret is dishonestly disclosed to a third party who receives it in good faith it will
be very difficult, if not impossible, depending on the jurisdiction, to stop this third party in good
faith from freely using the information received.
The third disadvantage, not being able to stop third parties in good faith, has been maintained by
the TRIPS Agreement as noted in item V.1 (Use by Third Parties in Good Faith). The inventor may,
hence, choose at his own risk between two different kinds of protection. Nevertheless, the patent
system would not suffer the disadvantages which are inherent to the factual situation of secrecy.
On the other hand, Article 12 (GRACE PERIOD) of WIPO's "basic proposal" consisting of the draft
Patent Law Treaty26 , if approved, would eliminate the second and third disadvantages above
mentioned:
"Article 12
Disclosures Not Affecting Patentability (Grace Period)
1) [Circumstances of Disclosure Not Affecting Patentability]
Disclosure of information which otherwise would affect the patentability of an invention
claimed in the application shall not affect the patentability of that invention where the information
was disclosed, during the 12 months preceding the filing date or, where priority is claimed, the
priority date of the application,
by the inventor,
by an office and the information was contained
in another application filed by the inventor and should not have been
disclosed by the Office, or
in an application filed without the knowledge or consent of the
inventor by a third party which obtained the information direct or indirectly from the inventor, or
by a third party which obtained the information direct or indirectly from the
inventor.
2) ["Inventor"] For the purposes of paragraph (1), "inventor" also means any person who, at the
filing date of the application, had the right to the patent.
3) [No Time Limit for Invoking Grace Period] The effects of paragraph (1) may be invoked at any time.
4) [Evidence] Where the applicability of paragraph (1) is contested, the party invoking the effects
of that paragraph shall have the burden of proving, or of making the conclusion likely, that the
conditions of that paragraph are fulfilled."
Should this Article 12 be adopted in the Patent Law Treaty, the holder of the secret information
could file a patent application for the previously secret information within the twelve months
following the disclosure, prevent the invention from falling in public domain and stop the third
party in good faith or anyone else from using the invention.
In case the invention is not an easy one to be disclosed by reverse engineering, as it is usually the
case with industrial processes, the only difference remaining between patentable trade secret
protection and patent protection would be that patentable trade secret protection would not be
limited in time but could be independently obtained by third parties while patent protection would be
limited in time but, as a property right, would be opposable erga omnes.
Those who already mistrusted patentable trade secret protection will probably challenge the Grace
Period provision of the draft Patent Law Treaty by saying that as it makes the patent system an
alternative that would often come second to trade secret protection, it affronts the public interest
existing in the disclosure of patentable information. These "improvements" in the protection of
patentable trade secrets would nevertheless try to find justification in TRIPS, under its first
article which encourages the Member States "...to implement in their domestic law more extensive
protection than is required...".
As stated before, the interest in the maximization of economic efficiencies will continuously push
the countries towards the elimination of the commercial constraints imposed by the various national
laws.
VI. A LATIN AMERICAN PERSPECTIVE
According to the Latin-American Association of Integration - ALADI, Latin America is undergoing an
irreversible process of integration which will create a free trade area from Mexico to the Mercosul
countries. The most recent regional agreement was signed on June 15, 1994, by the so called "Group
of Three", Mexico, Venezuela and Colombia, aiming at creating a free trade area between them by
scheduling a gradual dismantling of tariffs over the next ten years.27
A free trade area with the European Union is also under negotiation: an agreement shall be signed
next December (1995) between the Mercosul Member States and The European Union, aiming at creating
a free trade area between the two economic blocs within the next ten years. This agreement will be
more substantial than the Transatlantic Agreement which the European Union shall sign with the United
States. Chile, after having faced difficulties in its negotiations to join NAFTA, also decided to
join the Mercosul and an agreement in this regard should soon be signed.
In the intellectual property area, regional and international agreements will continue to be created
and the existing ones expanded, respecting the minimum standards established in the TRIPS Agreement.
Article 24 of the Mercosul Protocol already refers to the additional agreements on patents, copyright
and related subjects.
Therefore, it is clear that the dynamics of integration have left no room whatsoever to that old
general opposition to the international intellectual property system. this is not, though, the "end
of History" - the expression invented by Francis Fukuyama to describe the global acceptance of the
free market rules. Intellectual property protection is not a goal in itself but still an exception
which exists due to the benefits it should generate to the people.
The predominance of the liberal rules dictated by the market derived mainly from the modern theory of
"rational expectations" which gave Robert Lucas the 1995 Nobel Prize in Economics.
"The Royal Swedish Academy of Sciences called Lucas "the economist who has had the greatest
influence" in the last 25 years.
In fact, Luca's influence may have been too great. His seminal argument was that, in the long run,
government intervention always produces unforeseen, usually unpleasant, consequences in the national
economy. In much the same way, his own ideas have had an impact far beyond what he envisioned. In
the 1980s the ideas of Lucas, Friedman and other conservative economists passed from the ivory tower
into the heart of public-policy debates. Those in authority - whether "mad" or not - transmogrified
them into a free market absolutism that has infected everything from World Bank advice to the Third
World to the Panglossian belief that assaulting "big government" will cure all America's economic
ills. Lucas never intended any of this. (...)
What Lucas demonstrated, using complex math, was a simple but powerful truth: the economy is not a
machine made of valves and gears but an organic entity made of people. (...) if business owners
learn to expect that the Federal Reserve will increase the money supply every time unemployment
worsens, they will raise their prices in "rational expectation" of the policy change. That will
negate the Fed's intended jobs stimulus and simply cause inflation instead. Shortly after Lucas
published in the early 1970s, the "stagflation" of the era seemed to prove him and Friedman prophets.
The critique was devastating, and launched a healthy retreat from the hubris and spending excesses of
Keynesianism. But it began to get out of hand. It fed such a powerful bias against intervention
that it's still taboo to discuss the K word - Keynesianism - in many major world capitals, much as
it is to declare oneself a liberal in Washington. "If you go to a dinner party, God forbid you show
leanings toward proactive government; eyes will glance away from you," says Stephen Roach, chief
economist at Morgan Stanley.
The problem is, there are a lot of good things still to be said about Keynes, and too many ills that
his conservative opponents have failed to cure. Amid worsening U.S. disparities in income, some
economists like Roach - who insists he is a "fiscal conservative" - are beginning to fear a workers
back-lash against the shrink-government movement..." 28
"For considering the macroeconomic problems mostly solved, professor Lucas has been dedicating
himself more to the question of economic development. With this objective in mind, he developed
models according to which the interaction between physical capital and human capital is particularly
important. Lucas can, hence, explain why there is not a tendency of migration of the physical
capital from the rich countries to the poor countries until there is an equalization of income per
capita. This happens because a country which invests in human capital will always continue to be
attractive to the physical capital." Lucas present work indicates the "central role played by the
human capital and technology in the economic development."29
It is, therefore, with an eye at the human capital, and not at the physical capital, that the Latin
American countries should see to the protection of intellectual property. Proposals of improved
intellectual property protection which search for economic efficiency as its final goal often either
result in new trade barriers or restraints to the dissemination of technological information or
unreasonable concentration of wealth or unemployment or a combination of these factors. On the other
hand, the stronger the social benefits deriving from the protection of intellectual property, the
more extensive the protection should be.
In this regard, one should praise the improvements on intellectual property protection already
provided for in the Latin American regional agreements. As far as trademarks are concerned, these
agreements even implemented more extensive protection than is required by TRIPS (see item III.4.
Rights Conferred - Well-Known marks). The Latin American countries are no longer resisting the
international intellectual property system. Instead, they are striving to give their contribution to
the creation of a well-balanced international intellectual property system, from which they have
learned they may receive the benefits.
Trademarks